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BILLS ONLY COLLECTION BOX

BILLS ONLY COLLECTION BOX - Cannes Lions 2014 Winner

Every year, during the Annual Fundraising Drive, the Mexican Red Cross has used coin boxes to get people’s donations on the streets. Even though Mexicans are eager donors, their donations remain pretty much the same over the years. The goal was to raise over 330 million pesos, which was seemingly impossible using the same channels as past years. They needed to encourage people donate more money with the change of the the coin slot for a bill slot. Since the smallest bill in Mexico is $20, and the average coin in people’s pockets is from $1 to $5, we could expect to collect at least four times more. Together with Red Cross Executives, set out to ask the President of Mexico to head the inaugural ceremony. (https://www.jwt.com/)

Tags: Industry: No Profit
Company: Red Cross
Agency: J. Walter Thompson,J. Walter Thompson Italy
Country: Mexico
Prize: Cannes Lion Prize
Year: 2014
Language: English
Topics: Social Marketing