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Always #LikeAGirl

Always #LikeAGirl

When did the phrase ‘like a girl’ become so negative?

More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls and asked them to show what it physically meant to run like a girl, throw like a girl and do other similar actions. The results were incredible. The young, pre-pubescent girls performed these actions confidently and proudly, while older women and men performed these actions in a self–deprecating and frivolous manner. (http://www.leoburnett.com/)