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Campaign "The Take Off" for Transavia

Campaign "The Take Off" for Transavia by Les Gaulois

transavia.com is a low-cost airline company of the AirFrance KLM group, flying to many destinations for cheap prices. To challenge competitors with better notoriety, we needed to prove that our tickets are very cheap. The target was all Parisians, because transavia.com flights leave mainly from Paris Orly airport. The challenge was to change Parisians behaviour. In times of economics crisis, more and more Parisians spend their short-breaks and weekends at home in Paris instead of flying on holiday. We wanted to show that spending time in Paris could be more expensive than flying on holiday. (http://www.eurobest.com/)

Tags: Industry: Advertising,Travel
Company: Transavia
Agency: Les Gaulois
Country: France
Prize: Effie France
Year: 2014
Language: English
Topics: Brand Marketing