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John Lewis

John Lewis: Bear & Hare Integrated Campaign

The new John Lewis seasonal ad campaign, which has become a landmark media event in recent years, takes in television, social media, soft toys, in-store events and even a mini manmade forest on the banks of the Thames. (http://www.theguardian.com/)

Tags: Industry: Advertising,Education
Company: John Lewis
Agency: British Arrow,DDB
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2013
Language: English
Topics: Marketing innovation