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Chipotle - Farmed and Dangerous

Chipotle - Farmed and Dangerous Case Study

In what's probably Chipotle's most outrageous attempt to get customers to think about the meat they eat, the food company will debut a new show on Hulu called Farmed and Dangerous. The show will run as a four-episode series focusing on a fictional industrial agriculture company that comes up with a dubious plan to feed cows petroleum-based animal pellets. Those pellets save the company money, but they also make the cows explode. The audience indirectly learns about pressing issues facing the food industry, such as the reliance on fossil fuels and the overuse of antibiotics on animals. (http://www.theverge.com/)

Tags: Industry: Advertising,Food
Company: Chipotle
Agency: Direct
Country: United States
Year: 2014
Language: English
Topics: Brand Marketing