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Max's favourites

Sound of Honda/Ayrton Senna 1989

Sound of Honda/Ayrton Senna 1989' - Cannes Lions 2014

The "Sound of Honda" was created out of Dentsu Tokyo and recreated racecar driver Ayrton Senna's 1989 record-setting lap during the Japanese F1 circuit in Suzuka in a mesmerizing sound and light-filled installation. The installation was built using real data recorded with the brand's "Internavi" telemetry navigation system, first launched more than 20 years ago in Honda vehicles. The data was translated into racecar sounds that were then combined with lights and a real racetrack to simulate Mr. Senna's original drive. (http://adage.com/)

Tags: Industry: Advertising
Company: Honda
Agency: Dentsu Inc. Tokyo
Country: Japan
Prize: Ad Stars Awards
Year: 2014
Language: English
Topics: Brand Marketing