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ANZ GAYTMS - ANZ

ANZ GAYTMS - ANZ Cannes LIons 2014 Winner

GAYTMS was a collaboration with Whybin\TBWA Group Melbourne and ANZ, to mark ANZ becoming the principal partner of the Sydney Gay and Lesbian Mardi Gras. The Glue Society redesigned 10 ATMs in Sydney’s CBD into handcrafted artworks bejewelled with colourful rhinestones and textures. Each unique GAYTM was inspired by gay and lesbian iconography to celebrate the festival and show ANZ’s support of diversity. We designed, directed, and produced the project which included manufacturing elaborate and hardwearing moulded shells that were installed onto the existing ATMs for 2 weeks during the 2014 Mardi Gras Festival. We sourced over a million rhinestones and the GAYTMs took our production team over 2000 man hours to construct. The project won the Cannes Lion Outdoor Grand Prix amongst other awards. (http://www.willorourke.com/)