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The Story of M-Pesa

The Story of M-Pesa

This 6-minute animation tells the story of how M-PESA, the popular mobile money transfer program, came to be in Kenya. It's narrated by Michael Joseph, the managing director of mobile money at Vodafone and the program's founder. The animation was produced as part of a series of online courses designed and delivered by the USAID Mobile Solutions Team, QED, and TechChange, a DC based organization that specializes in online training for international development.

 

 

 Full business Case (must read!)  : http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2012/06/innovationsarticleonmpesa_0_d_14.pdf

                                 http://www.gsma.com/connectedwomen/wp-content/uploads/2012/03/keystompesassuccess4jan69.pdf

                                 http://www.cisco.com/c/en/us/solutions/collateral/service-provider/vni-service-adoption-forecast/Cisco_Safaricom_CS.pdf

                                 Find out more at www.theGeniusWorks.com From Peter Frisk

 

Tags: Industry: Banking,Telecommunication
Company: Safaricom,Vodafone
Country: Kenya
Year: 2009
Creative Concept: Different Payment
Type of content: PptPdfWord Case Study,Video case study
Language: English
Level: Price
Topics: Social Marketing
Max's favourites: Max's Favourites