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WWF Smog Hijack by BBH China

Case Film: WWF Smog Hijack by BBH China

BBH China helped WWF Earth Hour hijack a host of popular websites, unleashing `smog’ across the digital space to highlight China’s growing yet all too often ignored air pollution problem. By tracking users’ IP addresses, the ‘smog’ displayed on their screens directly reflected the air quality index at their location. This was followed by a sobering message from WWF: If you don’t accept this experience on the web, why would you put up with it in real life? (http://www.bartleboglehegarty.com/)

 
Tags: Industry: No Profit,Telecommunication
Company: Wwf
Agency: BBH
Country: China
Prize: Asia Pacific Advertising,DAD Awards
Year: 2014
Language: English
Topics: Green Marketing