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Heineken Fans of the world

Heineken Fans of the world Tribal DDB Amsterdam

It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)

Tags: Industry: Advertising,Beverage,Computer
Company: Heineken
Agency: DDB
Country: Netherlands
Year: 2014
Language: English
Topics: Brand Marketing, Social Media Marketing