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State Farm Insurance

Utilizing their Twitter page as a full communications platform for customer promotion, State Farm offers several tweets each day to its more than 25,000 followers that showcase insurance related news, contributions to good causes and in-company promotions. Reaching out directly to customers seems to take a back seat with the State Farm Twitter account, providing them a strong opportunity for social growth in the future, especially given their large following.

Tags: Industry: Insurance
Country: United States
Creative Concept: Social Network
Language: English