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Bic: Universal Typeface

Bic: Universal Typeface

The "Universal Typeface" project was initiated to honor BIC's Cristal ballpoint pen – of which more than 100 billion pieces have been produced since 1950. A unique campaign that manages to combine digital penmanship and demographic data from all around the world in a single physical typeface. On theuniversaltypeface.com we're collecting the handwritings of participants from around the globe. The platform is a central place for users to digitally eternalize their handwritings. The results will be merged in a single typeface that keeps evolving as new contributions are continuously made. (http://www.de.ddb.com)

Tags: Industry: Advertising,Computer
Company: Société Bic
Agency: DDB
Country: Germany
Year: 2014
Language: English
Topics: Brand Marketing