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Absolut Drinks in motion

FAB2014 Nominee: Absolut Drinks in motion e

100 million drink related searches are made globally each month. How do we make use of this existing behaviour and ensure that Absolut shows up in the search results? One video for every recipe on absolutdrinks.com would be a good start. But that’s 3,500 drinks… (http://tomorrowawards.com/)

Tags: Industry: Beverage,Computer
Company: Absolut
Prize: Webby Award
Year: 2014
Language: English
Topics: Event Marketing