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Screen and Dog Saver Pedigree

Screen and Dog Saver Pedigree AlmapBBDO

At the office, whenever you're at a meeting or having some coffee — that is, when you're away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual pet adoption fair. The screensaver is available for all platforms and displays videos
of dogs that are up for adoption. (https://www.youtube.com)

 

Tags: Industry: Computer,No Profit
Company: Mars, Incorporated
Agency: BBDO
Country: Brazil
Year: 2014
Language: English
Topics: Emotional Marketing, Social Marketing