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Free coffee campaign

Free coffee campaign

It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)
 
Tags: Industry: Advertising,Beverage,Food
Company: McDonald's
Agency: Cossette
Country: Canada
Year: 2013
Creative Concept: Direct promotion,Universality
Type of content: Commercial
Language: English
Level: Marketing mix level - Direct marketing
Topics: Advertising