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World's First LIVE Tweeting Honey Badger

World's First LIVE Tweeting Honey Badger

With the help of some innovative technology, we were able to transform one of the Jo'burg Zoo's very own animals into their official social media spokesanimal. We did this by creating a high-tech animal enclosure that enables the zoo's mascot, a resident honey badger named BG, to tweet about what he is doing and thinking throughout the day. As BG moves around his enclosure our custom-designed system picks up on his location and automatically triggers relevant tweets from his Twitter account, in real-time. By enabling an animal to tweet directly to the public we solved the zoo's communication challenge, and completely changed the way social media can be approached and used. (http://www.awardify.com)

Tags: Industry: Computer,No Profit
Company: Johannesburg Zoo
Agency: FCB,FCB Johannesburg
Country: South Africa
Prize: One Show
Year: 2014
Language: English
Topics: Social Media Marketing