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Apotek - Blowing in the wind

Apotek - Blowing in the wind

This ad placed on a subway platform billboard for the pharmacy Apotek Hjärtats premium range of beauty care Apolosophy, went viral and spread organically in over 190 countries. All this without any media spend to promote the video. Instead, media outlets such as CNN, CBS, TIME and Huffington Post all wrote about the campaign. Sales exceeded targets during the campaign period by 40 %. (http://www.akestamholst.se)

 
Tags: Industry: Advertising,Beauty
Company: ApoPharm Holding
Agency: Åkestam Holst
Country: Sweden
Prize: Cannes Lion Prize,Epica Award,Eurobest,London International Awards
Year: 2014
Creative Concept: Syncro,Underground,wind
Type of content: Video case study
Language: English
Level: Place
Topics: Retail Marketing
Max's favourites: Max's Favourites