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OBI "Renovated Billboards"

OBI "Renovated Billboards"

OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. On different run down houses, OBI renovates an area the size of an advertising billboard. (https://www.youtube.com)

 
Tags: Industry: Advertising,Architecture
Company: Obi
Agency: Jung Von Matt
Country: Germany
Prize: Eurobest,Young Guns Awards
Year: 2014
Creative Concept: Change Material,Extract
Type of content: Video case study
Language: English
Level: Market level - Changing the place
Topics: Retail Marketing