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NAB Break up

NAB_ Break up National Austrialian Bank

 

Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to address this perception but unlike their competition, decided to do so bychallenging the status quo.

 

Full cases from Effie Award http://www.effies.com.au/attachments/d184b4d2-fd5d-4fa5-9a1b-c13ec4647a1e.pdf