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Phubbing: A Word is Born

 

Phubbing: A Word is Born

The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of language experts assembled by McCann and Macquarie Dictionary first coined the word ‘phubbing’.

Hopefully, it’s good for the dictionary and good for everyone. (http://www.mccann.com.au/

 

 

 

 

 

Tags: Industry: Education
Company: Macquarie Dictionary
Agency: McCann,McCann Melbourne
Country: Australia
Year: 2012
Creative Concept: Phubbing
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Social Marketing