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At IKEA every day is different

At IKEA every day is different

consumers in holland still think that ikea stands for the billy, the lack table and the ps cabinet. but there’s a lot more variation at ikea. in fact, the swedish furniture store has so much to offer that you can tell something new every day. and that’s exactly what we did in our latest tv-campaign.

Tags: Industry: Furniture
Company: Ikea
Agency: Lemz
Country: Netherlands
Year: 2010
Type of content: Video case study
Language: English
Level: Marketing mix level - Advertising
Topics: Brand Marketing, Digital Marketing