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Special K ® More Than a Number

Special K ® More Than a Number


Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff.

To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number campaign. Leo Burnett and Starcom tapped All Terrain’s expertise in conceptualizing and activating authentic consumer experiences to bring this campaign to life through a pop-up, live experience. (www.allterrain.net)


Tags: Industry: Consumer Goods
Company: Special K
Agency: All Terrain
Country: United States
Year: 2013
Creative Concept: Change Size
Type of content: Video case study
Language: English,Dutch
Level: Market level - Changing the activity
Topics: Direct Marketing, Promotion