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Send your facebook profile to Capetown


Send your facebook profile to Capetown

Cape Town Tourism, briefed us to come up with an online campaign that promotes the unexpected side of Cape Town and increases tourism to all the small communities, never heard of places and unearthed gems that can’t be found on Google, Wikipedia, Trip Advisor and Expedia.

By doing the next best thing and sending their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to the small communities and hidden gems. An unexpected side of Cape Town they wouldn’t have found in any other way. And finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves. (www.oi.co.za)



Tags: Industry: Tourism
Company: Cape Town Tourism
Country: South Africa
Year: 2013
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Social Media Marketing