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Melbourne Remote Control Tourist

Melbourne Remote Control Tourist

Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explore the city for themselves through the eyes and ears of four real-world tourists.

Link: https://www.thinkwithgoogle.com/intl/en-gb/creative-gallery/the-melbourne-remote-control-tourist/