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Imaginary Toys

 

Imaginary Toys

In the year 2013, Pao dos Pobres with the help of DDB launches a campaign by making ordinary things which are made by poor childeren in to expensive toys which helps them for funding the kids future. 

 

Tags: Industry: No Profit
Company: Pao dos Pobres
Agency: DDB
Country: Brazil
Year: 2013
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing, Social Marketing