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Old Phones Give New Life

 

Old Phones Give New Life

In 2013 Signtel launches new an amazing campaign where they asked the youth yo donate their old smartphones for the aged people. Singtel updated it with the single screen home app which allows aged people to understand the make thier lives easier. 

 

 

Tags: Industry: Telecommunication
Company: Singtel
Agency: Ogilvy Mather
Country: Singapore
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Social Marketing