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Lions Health - Grand Prix for Pharma

Lions Health - Grand Prix for Pharma

With few knowing about TG (Triglyceride ), let alone caring about it, we needed to do something different to educate and inform them of the dangers. Our research showed our audience was a lot more interested in fishing than TG. So who better to share diet and exercise information than a pair of wise-cracking fish? (http://www.digitaslbi.com)

Reference: http://www.takeitfromafish.com/

 
Tags: Industry: Food,Healthcare
Company: AstraZeneca plc.
Agency: DigitasLBi
Country: United States
Prize: Cannes Lion Prize
Year: 2015
Language: English
Topics: Social Marketing