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IKEA Second Hand English

IKEA Second Hand English

When someone buys a new IKEA sofa, the old one is likely to end up at the junk yard even if it's still good but we think that's sad because we love furniture, and even if we want people to buy new IKEA furniture, we don't like to see old furniture go to waste. We wanted to raise sustainability awareness, through targeting a narrow group; people about to buy new furniture and we decided to help IKEA customers sell their old furniture in national media.

Tags: Industry: Advertising,Furniture
Company: Ikea
Agency: SMFB
Country: Norway
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing