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My Smart Eye

My Smart Eye

My smart eye is a mobile app designed to crwodsource vision and care for the visually impaired through micro-volunteering. With the mobile app, anyone, anywhere, anytime can connect to and help visually handicapped in just seconds.

Link: http://mysmarteye.starhub.com/

Tags: Industry: Telecommunication
Company: StarHub
Agency: DDB
Country: Singapore
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing, Social Marketing