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Coinoffers- ClickForCoins

Coinoffers- ClickForCoins

Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s.

Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/

Tags: Industry: Food
Company: McDonald's
Agency: DDB,DDB Copenhagen
Country: Denmark
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing, Social Media Marketing