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Great Chinese Names for Great Britain

Great Chinese Names for Great Britain

There is intense competition to attract Chinese visitors to the UK, and despite China being one of the UK’s fastest-growing source markets for inbound tourism, Britain has lost market share to key competitors. The campaign kicked off with an official invitation from the British Ambassador to China, Sir Sebastian Wood. He recorded a video and hosted a media event at his residence in Beijing. (http://www.wpp.com)

 
Tags: Industry: Tourism,Transport,Travel
Company: Visitbritain
Agency: Ogilvy Mather
Country: China
Prize: Cannes Lion Prize
Year: 2015
Language: English
Topics: Digital Marketing