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Family: Unskippable - GEICO

Family: Unskippable - GEICO (Extended Cut)

"Family," in Geico's celebrated "Unskippable" preroll campaign from Martin in Richmond, Va., which presented the brand pitch in the first five seconds and then humorously showed characters pretending to be frozen as the action continued around them. "You can't skip this Geico ad because it's already over," the voiceover says. (http://www.adweek.com)

 
Tags: Industry: Insurance
Company: GEICO
Agency: Park Pictures
Country: United States
Prize: Cannes Lion Prize,DAD Awards,New York Festival,One Show
Year: 2015
Language: English
Topics: Advertising