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This Girl Can - Sport England

This Girl Can - Sport England

Government body Sport England tasked FCB Inferno to create an integrated campaign that would encourage girls and women across England to participate in exercise. High-profile media spans TV, Outdoor, Social and Digital. Within 3 days of the film’s breaking, it had 7 million views, was trending on Twitter, received national press and broadcast coverage, and saw celebrities rally behind the idea. (http://www.fcb.com)


Reference: http://www.sportengland.org

Tags: Industry: Healthcare
Company: Sport England
Agency: FCB
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2015
Language: English
Topics: Social Marketing