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3-SECOND COOKING

3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”

Most cellphone carriers looking to advertise their data services usually follow a well-trodden marketing route, using words like “unlimited” and obvious metaphors to emphasize speed. Japan’s biggest carrier NTT Docomo Inc. has taken the metaphor idea to the extreme. Its latest commercial, dubbed “Three-Second Cooking: Explosively Fast Fried Shrimp” is a one-minute high octane romp. (http://uk.businessinsider.com)