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Free the Forced

 

Free the Forced

There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where more information is laid out. (www.cheil.com)

 

 

Tags: Industry: Government,No Profit
Company: United Nations
Agency: Cheil
Country: Germany
Prize: Cannes Lion Prize,Eurobest
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing, Social Marketing