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My Blood is Red and Black

 

My Blood is Red and Black

With help from the city's soccer team, Vitoria, in conjunction with the Health Secretary of Bahia, Leo Burnett Tailormade sucked the red dry from the team's jerseys...and the red won't return until supporters ante up and donate blood. Since the campaign launch last week, blood donations have surged by 46 percent and Team Victoria is halfway back to red. (www.leoburnett.com)

 

 

Tags: Industry: Healthcare
Company: Health Secretary of Bahia
Agency: Leo Burnett
Country: Brazil
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing, Social Marketing