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A Boy and his atom

 

A Boy and his atom

The ability to move single atoms—the smallest particles of any element in the universe—is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of atoms, all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times. A movie made with atoms. (www.ogilvy.com)

 

Tags: Industry: Computer
Company: Ibm
Agency: Ogilvy Mather,Ogilvy Mather New York
Country: United States
Year: 2013
Creative Concept: Story Telling
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Direct Marketing