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Samsung Life Insurance: "Bridge of Life"

 

Samsung Life Insurance: "Bridge of Life"

To build the Bridge of Life on the Mapo Bridge in Seoul, which is unfortunately a spot many people take their life. It is the world‘s first interactive bridge that reacts to people as they pass by and tells a story. We hoped the bridge would provide comfort to anyone who visits it and make it a walking friendly place. (www.cheil.com)

 

Tags: Industry: Telecommunication
Company: Samsung Group
Agency: Cheil
Country: Korea, Democratic People's Republic of
Prize: Clio Awards
Year: 2012
Type of content: Video case study
Language: English
Level: Place
Topics: Brand Marketing, Social Marketing