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#TouchThePickle

Announcing the End of Period Taboos | #TouchThePickle

The film for Whisper titled ‘Touch the Pickle’ deals with the many period-related taboos prevalent in our society today. These age-old taboos have held women back from doing anything and everything during periods since ever. So this film urges women to break free from these taboos just like the protagonist in the film. (http://www.bbdoindia.com)

 

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Tags: Industry: Advertising,Beauty
Company: Procter Gamble Co.
Agency: BBDO
Country: India
Prize: Cannes Lion Prize
Year: 2014
Language: English,Hindi
Topics: Brand Marketing