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ACH2O Panasonic

ACH2O Panasonic

In Ecuador, as many other countries in the world tap water is not potable. It contains high levels of bacteria; but, because of the high temperatures a large portion of the population owns an AC. Our target audience were people who owned air conditioners that weren't aware that by installing ACH2O filtering system could save the equivalent of the needed amount of water for 1 person for 3 days. (http://grey.com)

Tags: Industry: Beverage,No Profit
Company: Panasonic Corporation
Agency: Grey
Country: Ecuador
Prize: Cannes Lion Prize
Year: 2015
Language: English,Spanish
Topics: Green Marketing