Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Nazis against Nazis

Nazis against Nazis – Germany's most involuntary charity walk

How can a small town defend itself against an annual neo-Nazi demonstration after twenty years of legal action have failed? By changing the demonstration into a positive and joyful event: Germany’s first involuntary charity march. The longer the neo-Nazis march, the more money they raise. And even more provocatively, for an organisation that helps people leave the neo-Nazi community. In other words, they're marching against themselves. A catch-22 if there ever was one. And one of the most successful pro bono campaigns of all time. The campaign was developed in collaboration with our friends at the GGH Lowe agency. (http://www.grabarzundpartner.de)