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Young & Mature

Young & Maturehttps://www.youtube.com

Unilever and Lowe and Partners' agency Ponce Buenos Aires produced this work, using state of the art stereoscopic technology, for Unilever men's toiletries mega brand, Axe. "Young & Mature" is the latest in the phenomenally successful Axe limited edition ranges and the concept was co-created by Ponce and the Client. The insight came from idea that Axe, with a long-standing expertise in the field of seduction, was ready to offer young men a more specific seduction tool. A two product range was brought to life - inspired by a recurring topic of conversation among young men today... "young women" vs. "mature women". In the integrated campaign featuring digital, TVC's, Print, OOH and radio, Axe asks its fans, "What age do you fancy today?" The Ponce Buenos Aires team used 3D stereoscopic cinema technology to create two simultaneous stories where the audience may choose to see one or the other just by closing one eye. The Axe Effect. (https://www.youtube.com/)

Tags: Industry: Beauty
Company: Axe
Agency: Ponce Buenos Aires
Country: Argentina
Prize: Cannes Lion Prize
Year: 2012
Type of content: Video case study
Language: English
Topics: Emotional Marketing