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Smart TXTBKS

 

Smart TXTBKS

Smart TXTBKS is the Mobile Grand Prix Cannes Lion winner from 2013.
Smart, the Philippines' largest telecom, took sim cards and turned them into a free school text book delivery mechanism called Smart TXTBKS. (www.ddb.com.ph)

 

 

Tags: Industry: Telecommunication
Company: Smart Communications
Agency: DDB
Country: Philippines
Prize: DAD Awards
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing