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The Record Re-Calculator - McDonald's

 

The Record Re-Calculator - McDonald's

DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real life as well. The app was only available during the summer games -- it is now inactive. (www.ddb.se)

 

 

Tags: Industry: Food
Company: McDonald's
Agency: DDB
Country: Sweden
Year: 2013
Creative Concept: competition,Game,App
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing