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EA Sports Madden NFL GIFERATOR

EA Sports Madden NFL GIFERATOR

The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Our technology fuses live NFL data with Madden NFL 15 video game footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customizable GIFs football fans can hurl in the face of their rivals. ( https://www.youtube.com)

 
Tags: Industry: Videogame
Company: Electronic Arts, Inc.
Agency: Google Creative Lab
Country: United States
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: interaction,Real time,Gif
Language: English
Topics: Digital Marketing