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Operation Bethlehem

 

Operation Bethlehem

Lowe SSP3's follow up campaign to the phenomenally successful 'Operation Christmas' and 'Rivers of Light' campaigns, which won a Cannes Titanium Lion an IPA Effectiveness Grand Prix and the only D&AD Black Pencil awarded in 2012. 'Operation Bethlehem' continues this body of work that is designed to encourage the demobilization of the FARC Guerrilla army, central to Colombia's long running civil conflict of some 60+ years. (www.lowe-ssp3.com)

 

Tags: Industry: Government
Company: Colombian Ministry of Defense
Agency: Lowe SSP3
Country: Colombia
Prize: One Show
Year: 2012
Type of content: Video case study
Language: English
Topics: Global Marketing