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Billboard Brasil Fan Check Machine

 

Billboard Brasil Fan Check Machine

In 2013 Ogilvy made an outstanding campaign for Billboard - They made a machine which recognizes the real fan of music by connecting to the playlist of thier Iphone. The placed the vending machine on the street. If the Iphone has 20 songs which billboard featured they get a free copy of the magazine. 

Tags: Industry: Editorial
Company: Billboard
Agency: Ogilvy Mather
Country: Brazil
Year: 2013
Type of content: Video case study
Language: English
Topics: Marketing innovation