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Melanoma Likes Me

Melanoma Likes Me

We created an online persona for Melanoma who ‘liked’, ‘followed’, and commented on young Australians’ social media activities. A unique algorithm found and responded to popular hashtags and geo-located images. It sent millions of tailored messages, straight to our hard-to-reach audience; right when it could make the most difference. By clicking on the profile they could check for melanomas and learn about prevention. ( https://www.youtube.com)

 
Tags: Industry: Healthcare
Company: Melanoma Foundation
Agency: GPYR Sydney
Country: Australia
Prize: Cannes Lion Prize
Year: 2015
Language: English
Topics: Social Media Marketing