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Good as Gold - Magnum Gold

Good as Gold - Magnum Gold

How do you stand out in the ice cream category? The opportunity to live up to the expectations that magnum sells more than ice cream, it was time to make statement with an ice cream that only a leader can think of. They came up with Magnum Gold and made it limited edition and aimed to sell only 75 million units.

Tags: Industry: Food
Company: Magnum
Agency: Torke,Torke Lisbon
Country: Portugal
Prize: EFFIE AWARDS
Year: 2010
Type of content: Video case study
Language: English
Topics: Brand Marketing