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Polo Principle

Polo Principle

The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations". 
In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle". 
The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further:
To demonstrate how the Polo Principle worked in an engaging way we decided to democratize one of the most hyped technologies in recent years -- the 3D printer. (https://www.youtube.com/)

Tags: Industry: Automotive
Company: Volkswagen
Agency: DDB,DDB Copenhagen
Country: United Kingdom
Year: 2012
Creative Concept: 3d Printing,interaction
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing, Creativity